The 24h of skiing

The Event

Back in 1998, Jacques Villeneuve and Craig Pollock founded a non-profit association called Formula Charity. Their mission was to create events to raise money for childhood illnesses. Shortly after the creation of Formula Charity, the association hosted a large-scale annual event in Switzerland, the 24h de Villars, to raise money for a charitable cause in the host region. In December 2001, Formula Charity introduced the event to Québec, hosting the first edition of Tremblant’s 24h of skiing. The Canadian event was a great success, thanks in part to the European experience and raised over $300,000 at its inaugural edition.Today, the event gathers up to 25,000 people every year, including almost 2000 participants, sponsors, celebrities, musicians and the media.

The main focus of the 24h of skiing is a friendly ski or snowboard relay which takes place continuously over a 24 hour period on the slopes of Mont-Tremblant. Teams compete to cover the most terrain during the 24 hour period and ultimately raise the highest amount of money for the causes. The 24h of skiing is the biggest social gathering of the year in Tremblant, with sports enthusiasts, the general public, philanthropists, artists and celebrities congregating every December to raise money for children’s causes.